Susan Asay founded Apex Social Group after her personal struggle as a working mother to find high-quality, international childcare for her three children. Recognizing an unmet need in the market, she built a global organization that combines the cultural exchange benefits of an au pair program with the professional expertise of caregivers who have backgrounds in pediatric healthcare and early childhood education. This unique approach provides families with a complete childcare solution, offering not only support for toddlers and twins but also specialized care support for children with special needs. Her vision was to empower families, Care Professionals, and parents by delivering a service that offers peace of mind and enables them to achieve a better work-life balance.